Our Story
Empowering merchants since 2012


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eCommerce has been rapidly evolving over the past years…

Experiencing a boom in online sales, Europe is projected to overtake the U.S. market in terms of eCommerce growth over the next several years! 

Technology shifts to “the cloud”, the use of social networks, and the challenge of reaching highly segregated markets, are a few key elements influencing online sales as we know it. Given the rise of the culturally diverse, multi-device consumer, we are presented with unique opportunities to revolutionise the customer’s experience and manage it with digital tools.

That’s where ShopRoller comes in.

Founded in one of the most tech-savvy capitals on Earth, ShopRoller was born in
2012 to a team of Estonians, who have been building online stores since 2000.

Our services today are used by over 700 businesses – and we’re not stopping there!

Our Philosophy

We believe that eCommerce should be an exciting and accessible economic strategy for everyone!

Who doesn’t want to be their own boss? Or setup more revenue streams to fuel their financial future?  

Selling online should not have to be complicated to pursue.

We find it really rewarding when we see people striving to make the most our of their potential – and we want to be a part of that. 

Our Vision

Accordingly, our ambition is to enhance eCommerce in Europe! 

We seek to create and live a culture where technology supports people to economically empower themselves and drive change.

We want to simplify a world where traditionally complex retail problems are solved through the use of ShopRoller’s clever platform. 

Our Mission

Our mission is to build products and design experiences we would want for ourselves, delivering the best possible eCommerce resources to our clients.

We focus on empowering brands through a strong online sales platform, built to boost both local and international sales.

We strive to place ourselves at the forefront of eCommerce services, at all times aiming to maintain the utmost levels of service for our clients.   

Our Focus

We are guided by our values, dedicated to our merchants, and powered by our people. We focus on delivering: 

  • Simple online sales management
  • Strong local functionality
  • Easy online store designability
  • Reduced barriers to cross-border sales
  • Knowledgeable and friendly support

We work towards improving these eCommerce elements, daily.


Our Team

We couldn’t bring our vision to life without our amazing team!

Our talented team mates are from all over the world, and we work together towards common goals in a fun and motivating environment.

We are inspired by challenge, and support each other’s growth. 

Work with us!

Make a name for yourself by working with one of Estonia’s most successful eCommerce companies, as we expand. 

We hire exceptional people to help build, support, and scale our fast-growing platform!Check available positions

Our office

Our office is comfortably nestled near Central Tallinn, Estonia, in the creative Loomeinkubaator.