for your new online store

ShopRoller is perfect for expanding your business, regardless of whether you’re just starting up or are a seasoned retailer.

  • Andrus Jõgeva

    Board Member, Mobile Trade OÜ

    “We started working with ShopRoller back in early spring 2015. We were quickly able to find a solution and design for an online store to meet our needs. ShopRoller is flexible and up-to-date with the services they provide and we’ve always been able to find common ground.”

  • Kätlin Lai

    Angroo Ehitus OÜ

    “The programme is in Estonian, convenient to use and their customer support is on point and always available. I really do mean it – their customer support connects you with an actual person and not a bot.”

  • Grei


    “The service is excellent and quick! Customer support is always very helpful. I’m happy to recognise a job well done and recommend ShopRoller :)”

  • Joanna Ruus-Ruusa

    Head of Marketing, Bestwine OÜ

    “Our partnership with ShopRoller started more than five years ago when we were looking for a partner who could create an online store compatible with our business software, accommodate the specifics of our business and products, and be open to ideas and special requests. We’re happy with our decision because not only is ShopRoller extremely compatible with our business software, it also understands the specifics and features of the system and has helped us to continually upgrade and improve our systems during this time. ShopRoller is an operative and pleasant partner who caters to the specific wishes of its customers while also offering a continuously evolving and improving online store environment.”

  • Maret Liivak

    Outletstore Estonia

    “We’ve been using ShopRoller’s services for four years now and co-operation has been excellent. Customer service and IT competency leave nothing lacking. Any smaller issues are resolved quickly and I can’t even recall any major ones. They offer a wide range of easy-to-use features and add-ons. The platform allows us to simultaneously operate in Estonia as well neighbouring countries without any issues. The service is available for a very reasonable price when comparing it with the cost of setting up your own online store or what similar service providers charge.”

  • Alari Kivisaar

    “I found this online store platform accidentally through Google search. Our first conversation with ShopRoller turned out so well I decided to stop looking for other alternatives altogether. There are plenty of service providers on the market and perhaps there is someone out there doing an even better job, but ShopRoller already satisfies every need. Co-operation and technical support is impeccable and what’s even more impressive – everything is personalised and people-oriented.”

  • Alder Harkmann

    Board Member of Pakendiringlus

    “ShopRoller helped set up the online store and commence sales quickly. At the same time, the costs are significantly less than what they would have been when building an online store from scratch.”

  • Kristo Kannik

    Head of IT and Development, Auto 100 AS

    “A technically advanced and fast solution to established and manage an online store. It also comes with a number of interfaces and partners. It’s good to have someone perform maintenance and upgrade the online store without paying an arm and a leg for it. We’ve been using the ShopRoller environment since 2012 and set up more than six online stores on this platform. The key lies in simplicity. Good and quick customer support.“

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Are you starting an online store?

Startfor free
  • Be the designer of your own online store and save €5000
  • Your store will be ready to launch by nightfal
  • From €29 a month after the trial period

Do you already have a functioning online store?

  • Quick interfacing with Erply, Directo, SmartAccounts, Google Analytics, Buum, KMA and StandardBooks.
  • We support local and international payment methods.
  • Free training and support

Convenient compatibility

ShopRoller’s advantages

  • Fast webstore launch
  • Modern design
  • Customer support in Estonian
  • Affordable payment solutions
  • Low start-up cost
  • Marketing assistance
  • Integrated SEO
  • Free marketing indicators

Open your new online store today. ShopRoller makes it easy to create and move your online store and manage it in the future.


Make your work easier and enter products automatically into, and Facebook Shop or Google Shopping.


In addition, you can link your online store to common business software and delivery options.



Open your online store today and try ShopRoller for free for 30 days.

At the end of the trial period choose the plan that best suits your needs.


For start-ups


25 products

1 language


For a small enterprise


250 products

2 languages


For a small or medium-sized enterprise


1000 products

4 languages


For a large growing company


10 000 products

6+ languages


Esto | EveryPay | Swedpank | SEB | LHV | Luminor | Maksekeskus [MakeCommerce] | Paytrail
Coop | Visa/Master | Pay by bank transfer| mTasku | e-Financials | Montonio


Esto | Telia | TF Bank | LHV hire-purchase | Liisi hire-purchase| Bigbank hire-purchase | Indivi


Choose a design you like and build an online store that ticks all the boxes.