Create a modern e-shop and grow your business

Try it free for 30 days, experiment with different designs and create the e-shop you want.

Take a closer look at what we have to offer

Your new online store is just a few clicks away. Check out the options ShopRoller has available and start your trial period today.


Easy to start, convenient to manage

Sign up with just three clicks
Move your existing online store to ShopRoller
Easy to configure. Opt for ShopRoller Plus if necessary

Cut the risks involved with starting your own business

Try for free for 30 days
No advance payments or credit card details
Contract without a fixed term

Sales targeting private and business customers

With ShopRoller you can make your online store public (B2C) or link access to logging in (B2B)
Manage products in a comprehensive warehouse system

Server services priced in

Unlimited data transmission capacity and fast connections
Server uptime 99.97%
Customer support always ready to help Mon to Fri from 10-17

Domain and security

Optional free SSL certificate

Over 700 beautiful designs

Design compatible with devices (computer, smartphone, tablet)

User-friendly structure

Integrated SEO – we’ll bring customers to your online store

Links to social media (Facebook, Instagram, Pinterest, etc.)

Upgrades always priced in

12 free designs – check out the designs!

Design your online store just the way you like it

Change designs using our built-in design tool

Web designers have access to alter the CSS code

Subscribe to the service with a custom design through ShopRoller Plus

All extras priced in

Thorough and easy-to-use management environment – everything you need in one place

Automatic data exchange between sales channels

Help is just a click away – built-in help buttons

Instructions to help you get a head start

Easy and convenient content management

Simple warehouse management

Use a comprehensive warehouse management system to manage your online store

Save time on data import and export

Create an infinite number of product groups

Display inventory levels in your online store

Manage your online store in the language of your choosing

The management interface is available in five languages: Estonian; English; Russian; Latvian; Lithuanian


Track and measure

Google Analytics, Facebook Pixel and GoSquared help track traffic in your online store, optimise marketing campaigns and plan your budget.

Indicators and reports help assess how the business is really doing and give direction on how to do better.

Sales reports deliver an insight into what’s happening in your online store.


Promote sales and link your online store to the following environments:

  • Largest auction environment in Estonia
  • ElninoParfum: largest wholesaler of perfumes and cosmetics in Eastern Europe
  • Directo Business Software: largest online business software in the Baltic states
  • Erply warehouse and POS software: warehouse management and measuring sales performance
  • popular accounting software
  • Liisi hire-purchase: use hire-purchase to pay for goods

Payment methods

  • Maksekeskus [MakeCommerce]
  • EveryPay
  • Klarna
  • Estcard Credit Card
  • PaySera
  • PayTrail
  • Krediidipank bank link
  • LHV bank link
  • Nordea Bank
  • Swedbank bank link
  • SEB bank link
  • Danske Bank bank link
  • mTasku
  • Esto
  • Montonio
  • Payment by bank transfer


Built-in local delivery methods:

  • Omniva
  • Itella SmartPost
  • DPD
  • Matkahuolto (Finland)
  • Montonio

Sell and market on social media

Link your online store to Facebook and Instagram, which already have two billion users.

Build a presence on Twitter

Draw and share inspiration on Pinterest

Bring buyers in through Google+


Enable customers to contact you This way you can point them to the right product and get immediate feedback

ShopRoller supports the most popular chatbots and communication interfaces:

  • Zendesk Chat
  • Olark LiveChat
  • Jivosite
  • LiveChat
  • SnapEngage
  • Disqus
  • Facebook Messenger


Free standard filter: enables product filtration in the online store

Paid for expanded filter: when the standard filter falls short to effectively search complex product groups

Paid for mobile app: even though ShopRoller offers designs compatible with devices, we are developing a mobile app built specifically for smart devices to make navigating in the online store extra fast and convenient

Contact our customer support to get the applications

Talk to customers in their native language and solidify trust

ShopRoller allows you to choose between 17 display languages so you can confidently operate outside Estonia:

  • English
  • Language in the Baltic states (Estonian, Latvian, Lithuanian)
  • Scandinavian languages (Finnish, Swedish, Norwegian)
  • Languages in Western Europe (German, French, Spanish, Portuguese)
  • Languages in Eastern Europe (Russian, Polish, Serbian, Czech, Hungarian, Bulgarian).

If the language you want is not on the list, contact us and we’ll help you find a common language with your future customers

Adjust prices and payment methods

Define product prices based on customer type, group or location

Configure different tax rates based on the country you are operating in

Define the currency used for the market

Provide customers with payment methods available in their home country and internationally

 Sell and market through different channels

Choose an appropriate customer group to target tales

Interface your online store with sales and marketing applications

Presently, you can interface the following: and

Talk to customers

Use chatbots

Allow customers to share feedback about the product directly on the product page

Use the blog function to bring back customers for another sale


Make shopping convenient for customers

Communicate in the right language

Allow purchases as a guest as well as a registered user

Repeat purchases with just one click

Offer convenient payment and delivery options


Look after your customers

It’s always cheaper to keep existing customers rather than seek out new ones

Offer discount coupons to loyal customers

Send newsletters to remind customers of your store

Show off your products

Different ways of displaying products give customers a better overview

Use images, text and videos to introduce products

Add parameters such as size, colour, etc. to products

Cross-selling and up-selling opportunities through related products

Notify customers

Communicate discounts and campaigns directly through the online store site

Show premium offers in popups

With a newsletter, you can e-mail customers directly to let them know about campaign offers

Use social media to notify clients of any campaigns


Attract buyers with discount campaigns

ShopRoller has a flexible pricing system

Offer discount coupons to customers

Create combined discounts

Add a discount based on a fixed sales price or percentage

Offer a discount from a specific order amount

Did you know that 80% of people buy online if the transport is free of charge?

Define different delivery prices (including free transport) depending on the region, the amount or the weight of the order.




Of course. Businesses can grow or still be on the lookout for their eventual focus area. If you need a more capable solution to sell your expanding product portfolio and serve customers, then you can seamlessly transfer to a comprehensive plan. Once you get things into focus and you set your sights on a smaller product portfolio or a local market, and the initial comprehensive plan proves to be too much, you always can switch to a smaller plan.

No, ShopRoller does not apply surcharges on any sales or transaction made in the online store.

ShopRoller offers a rental service without a fixed term charged monthly and you can cancel the service any time.

Yes! We offer discounts for advance payments covering a longer period.

But of course! We support student entrepreneurship and even have a discount XS Student plan available for students to be able to carry out their ideas. The plan is available to anyone who hold a valid ISIC card.

After a 30-day trial you will receive your first invoice, making you an official ShopRoller user.

Cloud solutions are more affordable and make it easy to adapt to changes in the company. There is a team of specialists in charge of managing and developing our thoroughly tested solutions, who know the system inside out and take care of the functionality, upgrades and security of your infrastructure, to allow you to focus on your core business.

No, you are not yet able to get a domain from ShopRoller. You can purchase a domain from or and link it with your ShopRoller online store.

ShopRoller makes online sales easy in Europe. We currently support nine languages for your online store and new options are being introduced on an ongoing basis. If you like, you can also translate your online store into any language you want.

Click on your instructions page, where we’ve gathered various frequently asked questions, descriptions of functions, helpful materials and instructions. If you can’t find the answer you need, feel free to contact our friendly customer support!

  • “We started working with ShopRoller back in early spring 2015. We were quickly able to find a solution and design for an online store to meet our needs. ShopRoller is flexible and up-to-date with the services they provide and we’ve always been able to find common ground.”

    Andrus Jõgeva

    Board Member, Mobile Trade OÜ

  • “The programme is in Estonian, convenient to use and their customer support is on point and always available. I really do mean it – their customer support connects you with an actual person and not a bot.”

    Kätlin Lai

    Angroo Ehitus OÜ

  • “The service is excellent and quick! Customer support is always very helpful. I’m happy to recognise a job well done and recommend ShopRoller :)”



  • “Our partnership with ShopRoller started more than five years ago when we were looking for a partner who could create an online store compatible with our business software, accommodate the specifics of our business and products, and be open to ideas and special requests. We’re happy with our decision because not only is ShopRoller extremely compatible with our business software, it also understands the specifics and features of the system and has helped us to continually upgrade and improve our systems during this time. ShopRoller is an operative and pleasant partner who caters to the specific wishes of its customers while also offering a continuously evolving and improving online store environment.”

    Joanna Ruus-Ruusa

    Head of Marketing, Bestwine OÜ

  • “We’ve been using ShopRoller’s services for four years now and co-operation has been excellent. Customer service and IT competency leave nothing lacking. Any smaller issues are resolved quickly and I can’t even recall any major ones. They offer a wide range of easy-to-use features and add-ons. The platform allows us to simultaneously operate in Estonia as well neighbouring countries without any issues. The service is available for a very reasonable price when comparing it with the cost of setting up your own online store or what similar service providers charge.”

    Maret Liivak

    Outletstore Estonia

  • “I found this online store platform accidentally through Google search. Our first conversation with ShopRoller turned out so well I decided to stop looking for other alternatives altogether. There are plenty of service providers on the market and perhaps there is someone out there doing an even better job, but ShopRoller already satisfies every need. Co-operation and technical support is impeccable and what’s even more impressive – everything is personalised and people-oriented.”

    Alari Kivisaar

  • “ShopRoller helped set up the online store and commence sales quickly. At the same time, the costs are significantly less than what they would have been when building an online store from scratch.”

    Alder Harkmann

    Board Member of Pakendiringlus

  • “A technically advanced and fast solution to established and manage an online store. It also comes with a number of interfaces and partners. It’s good to have someone perform maintenance and upgrade the online store without paying an arm and a leg for it. We’ve been using the ShopRoller environment since 2012 and set up more than six online stores on this platform. The key lies in simplicity. Good and quick customer support.“

    Kristo Kannik

    Head of IT and Development, Auto 100 AS